Alibaba has struck a partnership with Richemont, the luxury parent company of brands such as Cartier, Mont Blanc and Alfred Dunhill. The partnership will better serve Chinese shoppers who are increasingly buying luxury European goods, but don't have the access to them they'd like.

P2P resale platforms such as Depop have boomed in recent years, but do brands have anything to fear from these digital communities? Canvas8 spoke to Dr. Catherine Armstrong Soule, an assistant professor Western Washington University, to discover how social selling impacts brand perceptions and loyalty.

Traditionally worn by the men of the household, more and more women in China are snapping up suits to fill their wardrobes. What does this shift in fashion preferences reveal of their position in society, and how can luxury houses and e-commerce sites cater to their increasingly lavish tastes?

Younger Chinese consumers are no longer turning to advertisements to help them shop – they’re listening to each other instead. Shanghai-based app Xiaohongshu (Little Red Book) is harnessing social commerce and changing the way luxury consumers learn about products online.