Coca-Cola has launched craft mixer drinks in the UK designed with mixologist and craft drink enthusiasts in mind. With people wanting more out of their food and drink experiences, these new mixers lend themselves to those who seek complex flavours in familiar beverages.

Why are people knocking back RTD cocktails? How are eco concerns impacting consumption habits? And what role will tech play in shaping the future of food? In this part of the 2020 Expert Outlook, we speak to three experts about how inclusivity and sustainability are affecting eating and drinking.

Sales of “spiked” or “hard” seltzers are on the up across the States, spawning memes and sayings that have become synonymous with stereotypical bro culture. Why have these canned fruity beverages captured the enthusiasm – and loyalty – of Gen Y men? And are they here to stay?

Forgot rainbow shots and vintage jukeboxes, the American bar is enjoying a cultural renaissance. Drinkers across the country are being expertly served by a legion of drinking establishments that offer experiential adventures to audiences eager to drink up novel spirits and beautiful design.