Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

People rarely give a second thought to the items used in everyday beauty routines, but a wave of challenger brands is shaking things up by offering luxurious and chic versions of everything from moisturizer to toilet paper. Why do these upgraded essentials appeal to Americans?

Increasing worries about the long-term impacts of sun damage and pollution are leading people to seek remedies that prevent rather than cure. With eco concerns also at the forefront of their minds, are beauty brands effectively integrating prevention into their own products?

With many African American women unsatisfied with their trip to the hair salon, Natanya Montgomery has launched Naza Beauty, a salon and community that’s focused on nailing the experience for women with afro-textured hair and building the perfect personalized service in the process.

While the pandemic has pushed many brands to get more comfortable with digital, Il Makiage has been ahead of the curve with its AI-driven, true-to-tone make-up options. As shopping behaviors go online, its community of micro-influencers boost the brand’s clout and buyers’ confidence.