Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.

The events of 2020 have seen organisations across the world denounce systemic racism, but dismantling racial bias is complex and time-consuming work. Canvas8 spoke to Dr. Anatasia Kim to discuss the concept of allyship and how it can be fulfilled at an organisational level.

Teen activist Howey Ou is cutting a lone figure by crusading for environmental awareness in China. With Greta Thunberg accepted by (much of) the world, Ou is fighting obstacles – including being barred from school and interrogated by police – to be a role model for younger audiences.

Stans are passionate, and while they generally post about the object of their obsession, strong social media presence and large numbers mean they can mobilize to dominate social feeds. Showing the power of online community, they’re promoting BLM and quashing racism.