As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Climate crisis, a pandemic, and political upheaval in 2020 have pushed many Americans to take these issues more seriously, holding political and socio-economic systems to account. Canvas8 spoke to eight people across the US to find out how these events have impacted their views on climate change.

How to Save a Planetis a podcast that covers the climate crisis from a lens of optimism and action, inspiring people to move and shake rather than scaring them static. Because with the COVID-19 pandemic already in full swing, the last thing anyone needs is more anxiety.

Most people view climate change as a global emergency. But how do we address it? According to research from the UN, people don't want to take individual action to impact change, such as by adopting a plant-based diet. Instead, they want to see governments and corporations enact institutional change.

What makes people believe in a brand’s activist efforts? How can companies connect with values-minded consumers? And can creativity save the world? In this part of the 2021 Expert Outlook, we speak to three experts about how the multiple crises of 2020 will impact consumer citizenship.