In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Uber is upping its sustainability cred by expanding its Uber Green program – which puts more electric and hybrid rideshares on the road – across the US. While many people crave sustainable choices, they’re hesitant to pay more for the pleasure, so Uber’s $1 surcharge may put them off.

Lyft is planning to make all its vehicles electric by 2030, a move that will go down well with environmentally conscious riders. People increasingly want brands tackle climate change, and with the virus putting some people off ride-sharing, more will need to be done to keep them interested.

London is overflowing with two- and four-wheeled shared transport options – from Uber to Bolt to Lime – all of which respond to a desire to get around in an efficient, inexpensive, and eco-conscious ways. But when and why do people choose to hop on a bike or hail a cab rather than take the Tube?

The global coronavirus pandemic and ensuing lockdown has created a multitude of technological solutions that could impinge on rights to privacy in the long-term. How are Britons dealing with this new level of surveillance and what does this shift in behaviour mean for the future?