As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

As the COVID-19 pandemic sees laundrettes either shut or operate on reduced hours, some people are struggling to get their washing done. Disruptor OXWASH is helping people out with its door-to-door, eco-friendly washing and dry cleaning service in Oxford, Cambridge, and London.

For those without a washing machine or dryer at home, a trip to the neighborhood laundromat can be a time-consuming chore. But Portland-based Spin Laundry Lounge, a laundry café, is aiming to turn a pain point into a pleasure, helping people take better care of their clothes along the way.

In the age of fast fashion and flash sales, clothes are positioned as short-lived, designed to be replaced once the next trend kicks in. But attitudes are shifting amid growing climate consciousness, something that fashion designer Dave Hakkens is tapping into with his clothing repair academy.

As more people get vaccinated, the potential for going back to 'normal' gets more real. In preparation for reentering the outside world, teens are eager to socialize and they're planning to spend their cash on clothes and accessories, bringing teen spending up from a two-decade low.