We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Mindbloom is one of a handful of private therapy practices that offers ketamine treatment for depression, PTSD, and other experiences of poor mental health. But as the money floods into psychedelics and it gains more mainstream acceptance, navigating the practice with sensitivity will be key.

Interactive classes, think pieces, quizzes, and meditative podcasts – all under the umbrella of Dazed Beauty. An online haven created for wellness junkies, the Dazed Digital Spa is offering users curated content and an accessible, virtual space for relaxation and rejuvenation.

The family of Bob Marley has launched a range of functional mushroom products – harnessing the positive effects of various fungi. With people seeking out alternative wellbeing solutions, brands are working to destigmatize previously overlooked ingredients and bring them into the mainstream.

Mushrooms are being utilized by American employees to support their working lives. Productivity is a cornerstone of US corporate culture, and with burnout growing, more workers are finding ways to self-optimize with psychedelics to manage these pressurized environments.