Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

The self-made mythos is as powerful as ever, despite societal upheaval testing its limits. Even mundane pastimes have been monetised as people cash in on massive audiences and leave no niche unexplored. Selling out is no longer a source of embarrassment, it’s just what makes the world go round.

HNWI Gen Yers are increasingly foregoing the use of financial advisors that previous generations turned to and are instead controlling their finances independently. This means DIY finance platforms that allow people to stay on top of their investments simply and virtually are vital.

Uprise offers Gen Zers a digital family office to help optimise their finances, combing AI with human advisors to hone personalization and build trust. In spite of a wave of new fintech solutions available to Gen Zers, financial literacy is still low and this cohort wants help managing their money.

With the pandemic impacting women disproportionately more than men, there’s a need more than ever to create equity within finance. Rainchq empowers women to take ownership of their personal finances and reflects how women are starting businesses that address their core needs.

Why can’t Gen Y budget? And how is comparison culture fuelling bad credit? Canvas8 spoke with Melissa Browne, author ofUnf*ck Your Finances, to discuss Australian Gen X and Y’s spending trends, their unhealthy relationship with money and how they can take control of their finances.