In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Post-pandemic, the luxury watch industry is ready to modernise itself and adapt to attract a broader audience. By blending heritage and lightweight high-performance technology, Breitling is setting an example of affordable luxury for younger consumers with an active lifestyle.

China's economic growth and a booming cohort of young high earners have put luxury watches in high demand. And while these items were once reserved for the ultra-rich, many aspirational shoppers are acquiring status items through pre-owned alternatives.

The world of luxury watches predominantly caters to men, leaving many women feeling shut out of a legacy part of fashion. But higher demand from women and creative disruption from brands are helping to carve out space for new voices and styles, energising a market entrenched in tradition.

Luxury brands have been increasing their online presence to capture the attention of the increasingly tech-focused consumer, but as watchmakers turn their attention to Clubhouse, people are divided as to whether the look and feel of luxury will translate well to an audio-only platform.