We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

McDonald’s is overcoming economic headwinds to recession-proof its brand through creative marketing centered on fan truths, brand collaborations with social currency, and a gamified loyalty program. At a time when hospitality is struggling, McDonald’s is shining and has managed to become cool again.

How can people treat themselves in a recession? Will eating out remain a mainstay? How can brands provide accessible nutrition as food prices soar? In this part of the 2023 Expert Outlook, we speak to three experts about how the cost of living crisis is impacting eating and drinking habits.

Comfort food has become a go-to for Gen Zers who've had their hopes of post-pandemic liberation stifled by the cost of living crisis, turbulent global events, and a divisive political atmosphere. How can brands help young people embrace their indulgent streaks while also promoting wellbeing and health?

Addressing a growing demand for sustainability in the food industry, Delli is a new community-led platform that connects people to independent food creators. Its social media-style approach provides an engaging platform for people to engage with and support small local businesses.