As extreme weather events and record-breaking heat become the norm, climate change has moved beyond future fears and become a present-day reality. On average, 57% of people worldwide report that climate change has already severely impacted where they live. Permanently changed, erratic weather patterns are col...

When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

Thanks to the wellness movement, food, drink, and medicine are all under close scrutiny as people eschew processed and chemical-laden products in favor of natural ways to boost their health. How is MudWtr, a mushroom-based alternative to coffee, meeting the expectations of ‘clean eaters’?

After countless outdoor walks and new plant babies, many people have a strengthened sense of connection with nature. The pandemic has made them recognize its importance to their physical and mental wellbeing, and this desire for grounding has manifested in a mushroom boom.

In search of healing and wellness, more and more older Gen Yers are seeking out alternative natural stimulants. The boom of mushroom e-tailers nods to people’s growing desire to experiment with adaptogens and psychoactives as they become informed by modern methods.

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?