Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

There are many cultural taboos in India surrounding sex, and young Indians are looking for non-judgemental spaces where they can have open conversations. Enter Dr. Cuterus, a trained doctor and health influencer, who’s helping to carve a safe space online where people can talk about intimate issues.

Even though Indian men have been known to sport kohl-rimmed eyes and henna at weddings, the idea of wearing make-up in everyday life is still frowned upon in wider society. How is blogger and influencer Siddharth Batra helping to change this outdated norm and normalise male beauty?

India Gate Foods has launched a campaign it hopes will drive consumers to switch from unbranded basmati rice to its branded option. Adopting an emotional approach, the campaign aims to discourage consumers from compromising on quality when purchasing items and to lean into a sense of indulgence.

How are young Indians changing power dynamics with an entrepreneurial economy? Why are people demanding greater action on climate change? How are digital payments and lending growing as financial services are striving to become more inclusive? And what are the new standards of equality?