Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Mastercard has partnered with Binance to launch the Binance Card in Brazil – a top ten market for the cryptocurrency exchange. The move hints at Brazilians' growing acceptance of digital currencies, but the risks inherent in this market mean that brands may be expected to provide education.

Brazilian YouTuber and financial expert Nath Finanças has amassed a significant fanbase thanks to her open approach to personal finances. As people look for clarity around money management, relatable influencers empower people to take control of their finances.