Bec Lobo Correia is an experienced writer and creative professional with a wealth of experience worldwide, including London, Lisbon, and Seoul, South Korea. They currently balance their passion for filmmaking with their pursuit of writing on topics such as international subcultures, multimedia industries and contemporary activism.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Gen Z (born 1997-2010)

United States

Global

Shopping

The Times

ZDNET

TIME

Search Engine Journal

Maersk

Dash

Canvas8

Glossy

Oberlo

Los Angeles Times

Bazaar Voice

Statista

TEMU, an entrancing e-commerce contender, seamlessly fuses Amazon’s diversity with TikTok’s vibrancy to offer consumers a new and intuitive online shopping experience. Catering to Gen Zers’ preferences, its one-stop-shop appeal marries transparency and gamification, enriching modern shopping trends.

Cultivate

Values and Identity

TEMU: e-commerce shopping with Gen Z appeal