Nicolas-Tyrell Scott is a London-based music and culture journalist and speaker whose work has been published by 

, Apple Music, and more. As a speaker, he’s been featured on the BBC, Channel 4, Wray and Nephew's YouTube, The Grapevine TV, No Signal, and the 

 podcast, and he has spoken at Soho House. In music, he has crafted assets for Mahalia, Adekunle Gold, Bru-C, and others and has an informed view on music that spans hip-hop, R&B, and emergent genres like drill, future sounds, and afro-swing. He's always sure to tie lineages to each before framing their futures.

People want their identities to be reflected in mainstream culture

Collective Equity

People are cashing in on their personal brands 

Generation Sell

People are looking for belonging in exclusivity 

Insider Status

Mya Abraham is an R&B enthusiast and staff reporter for the genre at 

. She’s also launching an R&B podcasting platform called the B Sides, described as ‘a safe space for R&B’.

Gen Y (born 1982-1996)

Gen Z (born 1997-2010)

United States

Media and Entertainment

Music, radio, and podcasts

W Promote

Billboard

FADER

Music Week

Interview with Mya Abraham conducted by the author

Complex

Los Angeles Times

High Resolution Audio

Financial Times

Hubspot

Victoria Monét weaves nostalgia and craftsmanship into her music, creating a magnetic allure for a new generation of R&B enthusiasts. Blending classic R&B elements, modern production, and emotionally resonant lyrics, what does her music say about the new expectations of the genre?