Gaby Baizas is a journalist and researcher from the Philippines. She writes about social media, online culture, and false narratives that spread across digital spaces. When she’s not working, she creates false narratives of her own by fantasising about things that will never happen.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

From decentralised autonomous organisations (DAOs)  run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

World Builders

Dr Clare Minahan is an applied sports scientist interested in the advancement of human performance, with a focus on the determinants of performance in female athletes. She’s an associate professor in Exercise and Sport at Griffith University in Queensland, Australia. Dr Minahan has published over 100 peer-reviewed scientific articles, has successfully supervised multiple postdoctoral fellows and PhD students to completion, and is currently supervising postgraduate students embedded in Australian high-performance sports organisations. In 2021, Dr Minahan was recognised by the ESSA as one of three Female Leaders in Exercise and Sports Science. A year later, she was appointed as the Research Lead of the Australian Institute of Sport’s Female Performance & Health Initiative and in 2023 the Australian Sports Technologies Network included her in its list of the top 100 female sports innovators in Australia.

Dr. Stephanie Duncombe is a research fellow at The University of Queensland’s School of Public Health. Her research focuses on physical activity, encompassing health promotion interventions and social determinants. Dr. Duncombe has specific interests in gender inequalities and paediatrics. She has published many peer-reviewed academic articles and other media items on these topics. She has a multidisciplinary background, with experience in epidemiology, exercise physiology, and health promotion, and is an associate lecturer at the School of Public Health, coordinating courses related to work-integrated learning and health promotion.

Australia

Physical health

Apps and software

Forbes

Vogue Australia

Little Black Book

Women’s Agenda

Interview with Clare Minahan conducted by the author

Myprotein

Asics

Butterfly Foundation

Interview with Stephanie Duncombe conducted by the author

GapMaps

Australian Sports Foundation

ABC News

The Australia Institute

Mumbrella

Australian Institute of Health and Welfare

Loneliness Awareness Week Australia

Australian app Kic redefines how women approach wellness by promoting inclusivity, balance, and healthy fitness habits. Founded by Steph Claire Smith and Laura Henshaw, Kic provides accessible, judgement-free fitness programmes that encourage sustainable health goals for all kinds of women.