Leticia Xavier is an award-winning digital culture specialist focused on the intricate intersections between technology and human behaviour. With over a decade of experience, Leticia has pioneered research into social insights, tech dynamics, and digital content strategy at leading agencies in Brazil and Europe. 

As a freelancer, she leverages her expertise to consult for brands, offering unique perspectives that blend analytical rigour with cultural nuance. Leticia is also a writer, with work published in 

the Canvas8 library, and other well-respected publications. A recognised thought leader in her field, she regularly posts in-depth analyses to her LinkedIn profile and newsletter 

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Communications executive Priscilla Cabral specialises in retail, non-profit, and tech. With a postgraduate degree in corporate communications and public relations from the University of São Paulo, she’s made a significant impact as senior communications manager at Nubank, focusing on diversity initiatives, and as communications director at Todos Pela Educação, where she leads strategic communication efforts.

Brazil

Citizenship

Community and grassroots

Eating and Drinking

Travel and Leisure

Portal Afro

Poder 360

O Globo

Interview with Priscilla Cabral conducted by the author

National Library of Medicine

Peregum

Agência Brasil

Meio & Mensagem

Edelman

Emporio Brasil

Correio

Café di Preto is a micro-roaster that actively promotes Black protagonism in the Brazilian coffee market by prioritising diversity at every stage of the production process, from the plant to the cup. It's a great example of a brand shining the spotlight on underrepresented communities.