Digital identity management: what is reality (and why should we care?)
©Creative Commons, Semih Hazar (2006)
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20 Jan 2010
Digital identity management: what is reality (and why should we care?)

Image matters. And as the once-exclusive tools of impression management filter out to the digital masses, Michael Solomon documents some emerging behaviour strands and their potential impact on brand messaging, both on and offline.

Michael Solomon

Michael R. Solomon is a thought leader in marketing and advertising. He’s a regular contributor to Forbes.com, where he writes about retailing, consumer behaviour, and branding, and has spoken to Fortune 500 companies, top advertising agencies, and branches of government across five continents.

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