For London's new cultural elite, fewer statements are imbued with such meaning, power and status than the three little words “I was there”. We spoke to Fleur Britten, senior commissioning editor of theSunday Times Style Magazine, to find out more.

"And listen up when I tell you this," raps "Weird Al" Yankovic, "I hope you never use quotation marks for emphasis." To the tune of Robin Thicke's broadly discussed 'Blurred Lines', the original pastiche master rejects the socially aware parodies of Thicke's 2013 single in favour of a sillier approach.

Has social media killed the art of conversation for teens? Not according to author, social media expert and youth researcher danah boyd - who says it's "nothing more than a release valve to changes that have happened in the real world." We caught up with her to learn more.

A lone diner in a public space draws judgmental onlookers, but with a third of people opting to live alone, is it really that weird? Strategic designer Marina van Goor doesn't think so, and she's decided to tackle the taboo by launching pop-up solo dining eatery Eenmaal.

Illustrating the pitfalls, embarrassment and neurosis of life as an young adult in New York, Emma Koenig’s famous self-deprecating blog strikes a chord with a generation coming to terms with the widening gap between ambition and circumstance.

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?

The hipster is defined as the embodiment of Postmodern Irony. But it's not the only group striving for leadership over pop culture; New Sincerity has been singled out as another ideology contender. Is there really a 'battle of the principles'? And how are adverts reflecting this?

As a response to an everyone-is-different approach to fashion and style, many Western Millennials are deliberately embracing the effortless aesthetic of 'sameness': unbranded t-shirts, tracksuit bottoms and Birkenstocks.