Craft beer has emerged as a strong industry contender in recent years, with microbrewery founders across the world getting down to business, trading their ‘staches for snappy suits. But now that major players have entered the game and hipster appeal has diminished, will it still be cool?

Drinking coffee is practically a sport in the US. Everyone has their favourite team – whether it's Starbucks or an independent coffee shop – and a preferred technique, from a 'Kyoto Dripper' or a 'Neapolitan Flip'. And artisanal operations are tapping into the interest by offering coffee classes.

1000 Dean is the epitome of cool Brooklyn, combining office spaces with an artisanal food and beer hall. But with real estate investors playing a vital role, this hipster hub isn’t another product of community-led gentrification. Can a cool neighbourhood really be created in a matter of months?

In New York, it’s possible to spend $18 on a single cup of coffee, yet while it may be higher quality than a regular old americano, not everyone can justify such an indulgence. Enter Locol, a 'revolutionary fast food chain' that’s on a mission to make artisanal food and drink affordable.

A ‘cup of Joe’ has become a staple in the American diet. At one end of the market Starbucks has made a name for itself selling flavoured coffees, and at the other end ‘gourmet’ coffee has become a daily choice for 34% of Americans. But can rare brews and a theatrical experience convince customers that Starbucks is now a contender in the ‘premium’ coffee market?

Getting a university degree was once seen as a useful path to a lucrative career. Yet high tuition fees are deterring many, especially given that employers are increasingly looking beyond academics, instead considering a range of other factors. So is the traditional degree a thing of the past?

From Victorian moustaches to flat caps, hipsters are notorious for reappropriating the old. Founded in 1913, traditional blue-collar workwear brand L.C King Manufacturing Co has become a firm favourite among trendy New Yorkers too, making chore coats and dungarees for blue-collar workers and hipsters alike. But how has this veteran brand done it?

Fernet is an Italian digestive bitter liqueur that's gained a large grassroots following in one particular region of the United States – San Francisco. What's made this minty, aromatic aperitif the go-to drink among beverage industry tastemakers and foodie influencers on the West Coast?