What do shoppers expect from in-store interactions? Why is ‘everyday luxury’ so appealing to younger generations? And how is social media influencing home design? The 2018 Expert Outlook includes perspectives from 42 members of the Canvas8 Network on what to expect in the year ahead.
Jo Allison is the head of content at Canvas8. She has a background in fashion journalism and 15 years of experience working in B2B publishing. A member of the senior leadership team, Jo joined Canvas8 over eight years ago to develop the membership offer. Before heading up the Library, she was an editor at a retail trends consultancy, where she specialised in luxury shopper behaviours. A mum of two and based in Sheffield, away from work, Jo can be found walking in the peaks or hunting down new clothing brands.