Streetwear has long been a boys’ club that has ridiculed or misunderstood women’s involvement. But female aficionados from Gens Y and Z are forming physical and digital groups to ensure their voices are heard. How is a sense of community shifting the gender balance within this subculture?
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Kitty Cowell is a London-based fashion stylist and lifestyle blogger. She has worked with brands including Bape, Puma, Nike, Baby G, Canon, and Hello Kitty, and she specialises in styling cover shoots, campaigns and celebrities.
Vanessa Castillejo is the head of Urban Women's Club which is the female division of Urban Jungle Store. She creates content for the website and social media, organises shoots, and writes a weekly newsletter, as well as communications, marketing, PR, and events.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
