As society’s definition of woman- and motherhood evolves in Germany, it’s having a marked impact on the world of fashion. How are brands adapting to the demand for clothing that’s as suitable for soon-to-be mothers as it is for those without kids – both men and women alike?
Anja Kirig is a political scientist who has been working as a trend researcher and futurologist since 2005. She has written studies on the ‘gender shift’ and ‘female shift’ for the German Future Institute and her research focuses on socio-cultural developments and their effects on people’s lifestyles.
Antje Drinkuth is a professor at the Berlin Academy of Fashion and Design. She studied fashion design at the Berlin University of the Arts and subsequently worked as a womenswear designer at Kostas Murkudis in Paris and ran the fashion department at the legendary Berlin-based magazine ‘Style and the Family Tunes’.
Louisa Kastner has worked in various agency environments handling and consulting clients from the luxury and high-end fashion industry, such as Cartier, Chanel and Roger Dubuis. Currently, she works as a brand consultant and cultural strategist for institutions such as Meisterkreis – Deutschland and Fashion Council Germany.
