Gen Y bosses are looking to engage workers through a democratic and communicative approach, dismantling the hierarchical structures their Boomer predecessors put in place. Yet with a more pragmatic cohort just behind, they’re under pressure to turn their values into meaningful action.
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James Benenson is the managing director of Urban Nerds Collective, an award-winning culture and youth marketing agency. It specialises in influencer marketing, content marketing, and event marketing, and employs a number of Gen Y creatives and marketers.
Cliff Oswick is a professor of organisation theory at Cass Business School. His research focuses on the application of aspects of discourse, dramaturgy, tropes, narrative, and rhetoric to the study of organisations and organising. He is particularly interested in the study of leadership processes, employee engagement, and organisational change.
Steve Buss is the founder and managing director of recruitment agency Red Sofa, which has offices in London and Berlin and specialises in recruitment at all levels up to CEO.
Olivia Foster is a writer and producer living in London. She’s spent over a decade writing about women’s-interest topics, from beauty to pop culture to politics, for publications including Grazia, Marie Claire, and the i.
