The beauty industry is growing greener, more natural, and more ethical – and its target audience increasingly younger, with brands like Chantecaille launching luxury ranges for children. How and why are affluent Chinese parents leading the emerging trend in luxury skincare for children?

The effects of climate change won’t discriminate between genders, but research suggests that men may not be doing as much as women to limit their impact on the planet. What stops men from buying eco-friendly goods, and how can brands shift perceptions to ensure sustainability appeals to all?

"The Fenty Effect" has put pressure on established beauty brands to better cater to minority consumers – but true inclusivity means going beyond shade ranges. Recognizing that different types of skin require different types of care, UOMA Beauty’s products address diverse needs.

Eurocentric ideals have long left Afro-Latinx Americans feeling underserved by the beauty industry. But as the natural hair movement picks up steam, people are reclaiming the style they were born with and Botánika Beauty is providing the products to smooth and sculpt a healthy, curly mane.

Skincare aficionados know that the perfect complexion requires more than the regular application of cleansers, creams, and moisturisers. In addition to supplementing their diets and getting enough sleep, some are now adding in muscle-focused treatments like those offered by FaceGym.

All sorts of stigmas are being broken in today's beauty industry, but the needs of menopausal women are often ignored. Absent in ads and lacking products for their changing skin and hair, these women are now pushing brands to step up and address this ‘last taboo’ without any sugar-coating.

Social media, self-care, and flexible working mean that women often want to look their best before, during, and after a workout. With a rise in athleisure, big brand make-up ranges such as Puma x Maybelline’s collaboration are coming on the market, but what do women really want from active beauty?

The beauty sector has evolved from an aspirational pursuit of perfection, to celebrating uniqueness and encompassing health and wellness. But as Gen Zers expect the products they buy to align with their values, beauty brands are having to go deeper below the surface to engage them.