Slow beauty rituals were on the rise among Australian consumers well before COVID-19 amped up everyday stress and anxiety. But why exactly are treatments such as skin icing and Buteyko breathing so appealing? And how can brands position their products around such practices?
Disha Daswaney is a global fashion and luxury expert, freelance trend forecaster, and lecturer. After having worked in publishing and trends in Europe and Asia for 11 years, she launched creative agency Konkrete to help develop business strategies.
Belinda Hughes is a professional beauty therapist who is changing the face of healthy skin through natural beauty. Her extensive experience as an industry leader working with natural and organic products and day spas allows her to give expert advice across media and to her clients.
Bronwyn Lakay is a Queensland-based Buteyko breathing and wellbeing workshop facilitator.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.
