As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

E-scooter brand Voi has teamed up with authentication company Onfido to verify the age and identity of riders across the UK. While many people have concerns about handing over their data to faceless companies, there’s a growing apathy as sharing personal info becomes commonplace.

As the crowded e-scooter micromobility sector continues to generate more attention, Dott is hoping to become the eco-conscious European rider's brand of choice. With consumer options soaring, Dott is aiming to carve out a space in the market by appealing to people’s sustainability demands.

Slick, fast, and undeniably urban chic, VanMoof e-bikes boast enough technical features to rival even the most city-friendly commuter car. With global initiatives to encourage sustainable commutes in the post-pandemic era, electric bicycles could be the way to reclaim our cities from cars for good.

London is overflowing with two- and four-wheeled shared transport options – from Uber to Bolt to Lime – all of which respond to a desire to get around in an efficient, inexpensive, and eco-conscious ways. But when and why do people choose to hop on a bike or hail a cab rather than take the Tube?