Social media and pandemic lockdowns have transformed the role that personal trainers play in fitness habits, with virtual classes becoming central to many people’s routines. Why are online workouts so appealing to some, and how is this digitisation reshaping notions of fitness?
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Dr. Josie Perry is a chartered sport psychologist and author specialising in sport and high performance. She has multiple titles to her name, as well as a new Audible book called Power Down to Power Up: 31 relaxation techniques for reluctant relaxers.
Valerie Bures-Bönström is the founder and CEO of VAHA, an interactive fitness mirror that in April 2021 became the first of its kind to launch in the UK. She has worked in the fitness industry for over 20 years, having co-founded Europe’s largest women’s fitness chain, Mrs. Sporty, alongside German tennis legend Steffi Graf in 2004.
Nicole Chapman is the creator of six-week online workout programme Power of Mum. Her online strength and high-intensity cardio programmes are designed for all abilities.
Kate Carter is a writer, journalist, presenter, editor, and brand consultant. She covers all lifestyle subjects, with a particular focus on health and fitness, and has written for The Guardian, Observer, Independent, Runner's World, Lonely Planet, and many more. She also presents for the Running Channel and gives regular seminars for Guardian Masterclasses.
