The closure of gyms due to COVID-19 served as a wake-up call for Britons – and not just fitness fanatics. Stuck at home and hyper-aware of the need to maintain their health, people turned to app-based challenges and virtual workouts, potentially transforming exercise habits for good.
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Penny Dain is the communications manager in charge of all marketing and media operations for the London Marathon and all its events, including Virgin Money London Marathon, Prudential RideLondon, The Vitality Big Half, the Vitality Westminster Mile, the Vitality London 10000, and Swim Serpentine.
Chris Snook is the global manager for Zwift. He previously worked in communications for Brand Nation, Fusion Media, and Evans Cycles.
Kate Carter is a writer, journalist, presenter, editor, and brand consultant. She covers all lifestyle subjects, with a particular focus on health and fitness, and has written for The Guardian, Observer, Independent, Runner's World, Lonely Planet, and many more. She also presents for the Running Channel and gives regular seminars for Guardian Masterclasses.
