The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

The pandemic, the Trump presidency, and lingering anxieties associated with globalization have ignited a realignment on the American Right. But how exactly are economic and cultural shifts reshaping the Republican Party? What do these voters value, and how can brands speak to their concerns?

Amid economic and political turbulence, the idea that anyone can see success in the US is being increasingly questioned. Canvas8 polled 1,000 Americans and spoke to thirteen people to find out whether they think the American Dream still exists and whether it’s achievable.

Many Americans are making ambitious career plans and travel arrangements for the coming year. However, this optimism remains cautious amid the pandemic and financial concerns. Canvas8 spoke to eight people based in the US to hear what they are most excited and worried about for 2022.

The archetypal American suburb may be perceived as quaint, welcoming, and demographically homogeneous, but they have never been denser, more diverse, or poorer. How exactly have these areas transformed over the decades and why do people still want to set up a life in these neighborhoods?