For neurodivergent people, the discourse around conditions such as ADHD, OCD, or ASD can often seem wide of the mark. But with neurodiverse-identifying communities growing online, how can brands use their preferred modes of communication to reach them authentically and transparently?
Molly Brooks-Dridge is an ADHD awareness advocate and social media influencer from the UK. Her social handle, Molly’s ADHD Mayhem, was launched in 2020 as a reaction to her experiences of being diagnosed with ADHD and, more recently, ASD. It helps people from all backgrounds, ages, and neurocognitive designations better understand what it’s like living with these conditions.
Marianne Eloise is a journalist and commentator on neurodivergent issues. She has written for publications including The Cut, The New York Times, Courier, Dazed, Vulture, i-D, The Guardian, and Mic.
Matthew McEvoy is a writer, editor, and content strategist from London. An adult diagnosis of ADHD combined subtype has led him to pursue advocacy work for neurodiverse communities, alongside helping others gain a more nuanced understanding of these conditions.