Once known as a symbol of rebellion and bravado, conventional chewing gum may be losing its cool as Gen Zers have other things to worry about – climate change, their mental health, and returning to IRL socializing. How can brands who sell gum make themselves relevant to these modern-day needs?
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Caron Proschan is the founder and CEO of Simply, a natural food company that is disrupting the confectionery industry with simple, delicious, better-for-you products found in thousands of American stores. Simply’s first product, a natural, plastic-free chewing gum, has redefined the category through its high-quality ingredients and innovative branding.
Malak Ben Hmeda is the founder of OH MY GUM! and a visiting lecturer at the Condé Nast College of Fashion and Design. After learning that chewing gum was made from plastic, she quit her job in luxury fashion recruitment to develop natural, plastic-free, and plant-based chewing gum. Called a ‘must-have’ by GQ, OH MY GUM! comes in mint and cinnamon flavors.
Jacqueline Salomé is a freelance journalist and writer with a background in public policy and research. As a certified yes person, she loves chasing impulses and a good story. She covers arts, culture, gender, social justice and everything in between from her home in Vancouver, Canada.
