What do US parents want to see on the school curriculum?

©Cottonbro (2020)

REPORT

15 Jul 2022

Controversial topics and banned books aside, most American parents are more concerned about schools teaching kids about money, social media, and empathy. After exploring this in the Careers Sector Snapshot, Canvas8 spoke to ten parents about what they’d like to see included in their kids’ education.

Sectors
CareersEducation
Location
United States
Generations
Gen Alpha (born 2011-present)Gen Z (born 1997-2010)

Katy Young

Katy Young is a Canvas8 senior behavioural analyst. She has a degree in American Studies and Film and an MA in Journalism. Her interests include wild swimming, thinking of podcast ideas and singing in an all-female choir.

Being+

macro behaviour·
LAST UPDATED 10 Jul 2024

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

macro behaviour·
LAST UPDATED 28 May 2024

Everyday Empathy

macro behaviour·
LAST UPDATED 28 May 2024

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...