Propelled by the wellness boom of the last few years, the UK hair industry is changing to keep in step with ethical demands. But what does ‘ethical’ look like in this evolving sector? And how is the commercial landscape meeting the needs of the conscious hair care customer?
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Fiona Klonarides is a wellbeing and beauty journalist, and founder of the award-nominated beauty e-zine The Beauty Shortlist and the Beauty Shortlist Awards.
Noelle Mahdi Shine is the CEO of Vibe Partners, a beauty brand development and communications agency and accelerator. She has worked with over 25 founder-led and indie brands including Jo Malone, Trinny Woodhall, Sam McKnight, and Jamie Genevieve, and previously spent 11 years in senior roles with Estee Lauder Companies.
With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.
