How do young Brazilians feel about the general election?
REPORT
28 Sep 2022
How do young Brazilians feel about the general election?

While Brazilian Gen Yers and Zers represent a third of this year’s electorate, they don’t feel heard by the running parties when it comes to themes such as personal finances, education, and the environment. What can brands do to help this generation engage more actively with political content?

Julia Fonteles

Julia Fonteles is an economist and researcher with a background in economics and international relations from George Washington University and an MA in energy, resources, and environment from the School of Advanced International Studies, Johns Hopkins University. Between 2019 and 2022 she was a columnist for Brazilian media source Poder360.

Tatiana Farah

Tatiana Farah is a journalist with over 25 years of experience covering Brazilian politics and national issues. She is currently a reporter and political analyst for Terra and Brasília Alta Frequência (BAF) news agency.

Paula Pimenta

Paula Pimenta, is general manager at The Body Shop Brazil, part of Natura &Co group. She has worked at numerous multinational companies including Natura, Danone, Cargill, and Unilever. She is also a member of the Brazilian Institute of Corporate Governance (IBGC), a lecturer, and co-author of the book A Liderança Desafiada.

Veronica Ferrari

Veronica Ferrari is a writer, consultant, and cultural insights analyst who has worked with major brands and agencies worldwide identifying trends using social media intelligence. She is one of the Top 25 Pioneers in Social Intelligence according to the SIL Insider 50 2023 list. She is currently head of insight at InsightX, a leading intelligence and reputation risk agency with clients in business, sport, and culture. Veronica also writes about publishing, social media, Brazil, and tech for a variety of media outlets. After leaving Italy eight years ago, she has lived and worked in London, Rio de Janeiro, and now France.