We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

What's driving an appetite for psychedelics? How does a desire for relatability manifest in mental healthcare? What's helping men open up about body image issues? How are spaces being redesigned for self-reflection? And in a post-Roe world, how are women smashing sexual health taboos?

Britons are reaching for the soil to ground themselves and find calm among the chaos. With the health of the planet and the natural environment becoming a pressing concern, how can brands speak to people who are seeking to restore their connection with nature more than ever before?

The gardening boom during the pandemic served as much more than a way to merely pass the time. Its positive effect on people's wellbeing has been observed anecdotally and medically, resulting in 'green prescriptions' becoming common practice among health professionals all over the world.

For World Mental Health Day, Asics and Mind have teamed up to highlight the transformative powers of exercise on the mind. Rather than focusing on aesthetic change, the campaign aims to highlight the mental benefits of working out, challenging social media-fuelled body image issues.