How do Americans search for information online?
REPORT
10 Mar 2023
How do Americans search for information online?

From ChatGPT to Reddit and TikTok, people are diversifying how they seek information in a fragmented tech landscape. Canvas8 spoke to eight Americans about their opinions on conventional search engines and the alternatives they use to obtain accurate and customized answers on the web.

Elly Lau

Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.