Why does Gen Z love novelty beauty packaging?
REPORT
27 Jun 2023
Why does Gen Z love novelty beauty packaging?

Make-up packaging often embraces classic shapes and simple designs, making way for an industry-standardised norm. However, with younger and more gender-diverse consumers on the rise, some brands are embracing more playful and novelty-inspired packaging to match desires for self-expression.

Zofia Zwieglinska

Zofia Zwieglinska is the international fashion reporter at Glossy. Her work focuses on European luxury fashion and innovation with sustainability and Web3. She has previously written for The Times, ELLE, and WWD.

Alex Peters

Alex Peters is a journalist specialising in beauty, wellness, and body politics and has been a part of Dazed Beauty since its founding in 2018. She has contributed pieces to Vogue, The Face, AnOther Magazine, Sentimental Journal, Service95, and Season Zine.

Cat Hufton-Schiorlin

Cat Hufton-Schiorlin is a London-based freelance journalist specialising in fashion, beauty, parenting, family, and lifestyle. She splits her time between editorial, commercial, and copywriting projects. She is also the creator of The Freelance Parent, a free newsletter for parents who work for themselves. Here, she covers a range of topics including mental health, self-esteem, money, and the ups and downs of everyday life with children.

Mariella Agapiou

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.