In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Preventative mental health charity Batyr has ‘hijacked’ the marketing campaigns of industry partners to encourage young Australians to talk about mental health. Brands can jumpstart conversations and collaborations across industries can extend the reach of important philanthropic interventions.

Discover Forgiveness, an initiative of the Templeton World Charity Foundation, is an interactive tool that provides access to research on forgiveness to the public. Amid global crises and widespread polarization, how can brands address societal rifts and support those struggling with mental health?

Every Pride month, social media feeds explode with branded Pride campaigns and rainbows suddenly adorn the products on our shelves. But which campaigns are actually resonating with audiences? And how can brands ensure that their support for LGBTQ+ communities makes a difference?