Brands are often inseparable from their slogans; an effective one helps audiences gain an understanding of a company’s purpose in just a few words. But what makes them memorable and likeable? Psychologist Brady Hodges took to the lab to test iconic slogans and figure out the recipe for success.
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Brady Hodges is an assistant professor of marketing and Trulaske Dean’s advisory board faculty scholar at the Robert J. Trulaske, Sr. College of Business, University of Missouri. Brady’s love for languages inspired him to research the intersection of cognitive psychology and marketing. His specialisation in sociology and linguistics was used in his marketing career to influence people’s consumption decisions in a business context, down to processing numbers, logos, and slogans.
Riani Kenyon is a caffeinated Zillennial who is hopelessly addicted to The Sims 4 and binge-watches her latest anime obsession when she’s not busy bopping to early 2000’s K-pop. Beyond being a nerd, she has worked on initiatives for the UN Academic Impact and the UK Model WHO, and also explored politics while interning at the House of Commons.
