What Gen Zers want from their car shopping experience
REPORT
20 May 2024
What Gen Zers want from their car shopping experience

Car buying is becoming increasingly unaffordable for Gen Zers, particularly for those without help from the bank of Mum and Dad. As this group grows disenfranchised, there is fertile scope for brands to serve the needs of this group, inviting them back into the conversation.

Marc Palmer

Marc Palmer is the head of strategy and insights at Auto Trader UK, the country’s leading website for purchasing and selling new and used cars. He has worked in the motor industry for 20 years, beginning as a marketing and sales planning analyst at Ford.

Amanda Stretton

Amanda Stretton is one of the leading female motorsport, classic car, and automotive broadcasters in the UK. She is also formerly an award-winning racing driver.

Francesca Specter

Francesca Specter is a London-based author, podcaster, and freelance journalist, specialising in writing about solitude, loneliness, and interior design through a psychological lens. Her debut non-fiction book, Alonement: How to be Alone & Absolutely Own It (Quercus, 2021), is a personal development guide inspired by the experts she’s hosted on her award-nominated podcast, also called Alonement. She has written for The Independent, The Telegraph, Monocle, and elsewhere, and has appeared as a commentator on BBC Woman’s Hour, Sky News, and Times Radio.