Edward Crowther is the founder of My Square Metre, which plants wildflowers for businesses and helps them with advertising to back up their environmental impact. Since 2021, the business has planted 239 square metres of meadowland with 179k wildflowers, offsetting 715kg of CO2. Crowther teamed up with the University of Lincoln to perform surveys and develop a planting policy to strategically target land that will have the most impact.

Lucy Almond is a strategic communications and coalition-building specialist, proficient in delivering projects at a strategic or operational level, with a special interest in natural resource sectors, and technological and social innovation. She has been the driving force behind the Nature4Climate (N4C) coalition – where she is currently working as its chair.

Mariella’s experience is wide: she has written, researched, edited and produced content that covers everything from fashion to feminism, travel to tech, and women to weed. Having worked in the fashion space for over ten years, she now focuses her energy on positive change, whether consulting and strategising for her femtech-inclined clients or reporting on women’s health. She has been published in the likes of Bustle, DAZED MEDIA, The Spaces, and Grazia Middle East, while also creating content for Appear Here, On, MATCHES, and Ounass. You can also find culture/consumer insight articles with her byline on LS:N Global, Canvas8 and BEAUTYMATTER —for the US, UK, and Middle Eastern markets.