Why Gen Zers are using tech to hack their personal style
REPORT
17 Jul 2024
Why Gen Zers are using tech to hack their personal style

As fashion becomes increasingly important to people’s identity, young shoppers are turning to tech to ‘hack’ their personal style. From social media to AI tools, technology is revolutionizing how Gen Zers dress. What does this mean for fashion's future, and how should brands respond?

Kendall Becker

Director of fashion and media relations at Trendalytics, Kendall Becker is an experienced fashion editor, trend forecaster, stylist, and strategic consultant. Her forecasting work has been used by trend forecasting firms and SaaS platforms with clients from mass to luxury markets.

Lucie Greene

Lucie Greene is a forecaster, strategist, and award-winning author specializing in cultural trends, consumer insight, and brand innovation. Light Years, her futures, research and brand strategy practice, works with global consumer and B2B brands on strategy, research, and innovation.

Tessa Love

Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.