What's driving South Koreans' fascination with supplements?
REPORT
29 Jul 2024
What's driving South Koreans' fascination with supplements?

South Koreans have become more health-conscious post-pandemic. The demand for dietary and body fat reduction supplements – available in various forms – is rising. This shift is driven by innovative product offerings and the seamless shopping experiences of leading health and beauty retailers.

Katrina Eusebio

Katrina Eusebio is the Brand Director for Health and a founding team member at Future Glow. She leads six health and wellness brands, including TRIZIE Wellness. In 2019, she also co-founded an innovative digital marketing firm, bull.ish Launch Agency. Katrina completed her Master's degree at Harvard University, specialising in Management and Corporate Sustainability. In her free time, she indulges in travel and documents her foodie adventures.

Johnny Yeo

Johnny Yeo is the CEO of Skyheglobal Inc., an official distributor of global wellness brands Goli Nutrition and MaryRuth Organics in Asia. He is passionate about making health and nutrition easy and convenient for everyone. He wants to share the goodness of healthy living to support individuals and their wellbeing.

Elisa Aquino

Elisa Aquino is an all-around creative from the Philippines. She was the Content Lead for Beauty and Features for the style and pop culture platform Wonder and now works full-time as a storyteller for the award-winning advertising agency Ogilvy.