Increasing awareness, economic independence for women, and a celebrity maternity culture are making pregnancy ‘cool’ in India, leading to tremendous growth in the maternity products and services market. What does this mean for brands looking to break into the country’s health and wellness sector?
Dr. Vaishali Joshi is a senior obstetrician and gynaecologist at Kokilaben Ambani Hospital, Mumbai. She has 23 years of experience in Mumbai and London after completing her Specialist Training Program in Obstetrics & Gynaecology from the London Deanery. She is a member of the Royal College of Obstetrics & Gynaecology, London and is on the Specialist Register of The General Medical Council, UK. She has also been felicitated and bestowed FRCOG by The Royal College, UK.
Radhika Jindal is the author of The Essence of Motherhood. She began as a parenting blogger and content creator but has since widened her repertoire to include writing books. Currently expecting her second child, she’s also working on a second book on the subject of parenting.
Vijayarathna Venkatraman is the CEO of Motherhood Hospitals, India. He has been working with leading healthcare organisations for 23 years. His career started as a management trainee with Apollo Group of Hospitals in Hyderabad. Later, he held the position of the Center Manager of Wockhardt Hospitals, Bangalore. In October 2009, he took charge of Fortis Hospital, Mulund where he played a vital role in the brand transitioning of Wockhardt Hospitals to Fortis Hospitals. He has received the accreditation of the Joint Commission International Quality Gold Standard three times.
Noor Anand Chawla is an independent lifestyle journalist who writes about travel, fashion, art, culture, food, and health. A lawyer by training, she pursued her passion for writing through her blog, and this paved the way into journalism. She was recently included in India’s Top 40 English Language Journalists Under 40 by the Exchange4media group. She also creates lifestyle content on Instagram as @nooranandchawla. Noor lives in Delhi with her family and enjoys travelling and reading books in her free time.