Luxury beer is having a moment in China despite beer sales being generally flat. Eschewing bland marketing for traditionally feminine packages and fruitier flavours, young Chinese women are leading a charge among Gen Z to turn drinking into an experience rather than a mundane Friday night activity.
- Sectors
- Location
Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital expert and book author, recognised by Thinkers50 as a ‘guru on fast-evolving trends in China.’ She is the founder of ChoZan 超赞, a China digital consultancy and Alarice, a China-focused marketing agency. Ashley and her team help the world's top companies and brands learn for China and learn from China. She is also a sought-after professional speaker covering topics around customer centricity, the future of retail, and technology in action. Ashley is the author of 11 books on digital China. She has over 95,000 followers on LinkedIn and runs a popular China themed show on her YouTube channel with 350,000 subscribers.
Marta Zhang is a senior research analyst at Mintel China, a market research firm that has been conducting in-depth studies on the Chinese consumer market for over a decade. She focuses on the food and drink industries, with a special interest in alcoholic drinks. Marta holds a Master's degree in Public Health from Imperial College London and a bachelor's degree in enology and viticulture.
Evan E. Lambert is a journalist, travel writer, essayist, and short fiction writer with bylines at Thought Catalog, Business Insider, Mic, People, Queerty, BuzzFeed, Going, The Discoverer, and many more. You can check out his other work at https://evanlambert.journoportfolio.com/.
