The tourism industry has seen a significant resurgence post-COVID-19, with numerous travellers eager for wine-focused experiences. But in this vast opportunity, how can wineries of any size, from small, family-run ventures to larger operations, truly capitalise on it?
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Wine tourism specialist Hayarpi Shahinyan manages international projects at the Vine & Wine Foundation of Armenia.
Violante Gardini Cinelli Colombini is involved in marketing for the wine business owned by her mother, Donatella Cinelli Colombini. Having served as president of the Movimento Turismo del Vino Toscana from 2013 to 2019, Violante was re-elected to the position in February 2023. Additionally, she was president of AGIVI (Young Italian Wine Entrepreneurs) from 2019 to 2023. In June 2024, she was elected national president of the Movimento Turismo del Vino.
Nicola Bates is CEO of Britain’s wine industry promotional body, WineGB.
Dr. Jacopo Mazzeo is a freelance wine and drinks journalist and consultant.
He regularly contributes to leading trade and consumer publications including Wine Enthusiast, Whisky Magazine, Decanter, Meininger, Club Oenologique, Harper's, Pix Wine, and Good Beer Hunting. He consults on consumer trends and marketing strategy and offers copywriting services to drinks firms and agencies. Jacopo is a former sommelier, he judges international wine, beer, and spirits competitions, and sat twice on the board of directors of the British Guild of Beer Writers. Before he embraced full-time journalism, he studied musicology at the University of Bologna and took a PhD at the University of Southampton.
