What’s behind the emergence of the sleep economy? How are people taking control of their health conditions? What’s next for longevity? And how is performance culture driving people to get more out of their body and mind? Our September 2024 Health and Fitness Sector Snapshot dives in.
- Sector
- Location Global
Anna Butterworth is a femtech pioneer with over ten years of industry expertise. Since working at Elvie, she has branched out to create the world’s first femtech-focused trend forecasting and creative agency, Ultra Violet, which combines industry knowledge, contacts, and experience to provide insightful and accurate forecasts within the field. Butterworth writes the FemTech Futures & Future Female Consumer series, the only trend forecasts looking exclusively at women's health innovation and what the future consumer wants. She's also a mentor and advisor to femtech-focused accelerators Femtech Lab, Tech4Eva, and Station F, coaching numerous start-ups on their launch communications strategy.
Anastasiia Fedorova is a senior insights editor at Canvas8. A writer, curator and cultural strategist, she specialises in art, fashion, design, technology and visual culture. Her personal work explores sexuality, identity and queer communities while interrogating our place in a world shaped by rapidly changing technologies. As an avid sci-fi fan since teenage years, she is always interested in thinking about multiple and diverse futures.
Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.
Shom Mabaquiao is a Junior Editor for APAC at Canvas8. He’s currently taking his master's in Social Psychology at the University of the Philippines, where he inspects universal human behaviour through the lenses of his local folkways. Outside Canvas8, he writes personal essays that have been published in Adelaide Literary Magazine, Tint Journal, Rappahannock Review, and Katitikan: Literary Journal of the Philippine South, among others. When he’s not working, he’s busy doing stand-up comedy for his therapist after cry-dancing to Taylor Swift.
