Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

While they may want to select eco-friendly options, it can be difficult for people to prioritise sustainability when travelling amid rising costs and shrinking budgets. Canvas8 spoke to Dr. Ivan Paunovic to find out how these anxieties are impacting holiday decisions and what this means for brands.

Researchers at Washington State University have found that a majority of Americans are prioritizing sustainability when traveling. The findings point to a growing aversion to greenwashing claims from companies, as people instead look to support local communities as a sustainable alternative.

As a result of the cost of living crisis, sustainability is taking a back seat when it comes to transport – unless it can be passive and rewarding. People are looking for ways to get around that are as cheap and accessible as they are sustainable, as the responsibility for eco options shifts from the public to brands and authorities.

Data has shown that while US travelers say they care about environmentally-friendly vacations, few are making the changes to suit their values. The findings suggest that people lack information and inspiration about sustainable holidays that don’t compromise on budget or escapism.